The Dermatologie Clinic brand was crafted from the ground up to reflect a high-end, gender-neutral aesthetic that balances elegance with clinical professionalism. Every detail, from the logo to the interior design, was meticulously designed to create a cohesive and refined experience for patients and staff.

Project Highlights:

• Logo & Visual Identity: Designed the clinic’s logo featuring a dot beneath the letter “o,” symbolizing precision and subtly referencing needlepoint techniques used in cosmetic dermatology treatments like Botox and fillers. Minimalist typography and a neutral color palette were chosen to evoke trust, clarity, and refinement. Inspired by the dermatologist’s French heritage, the name Dermatologie added an international flair to the brand.

• Print Materials: Created a suite of professional print assets, including brochures, business cards, prescription pads, and custom medical forms. Each piece blended form and function, maintaining the brand’s aesthetic integrity while enhancing the patient experience.

• Website Design: Built on WordPress, the website mirrors the brand’s minimalist ethos with a user-friendly interface that prioritizes both aesthetics and functionality. I developed all website content, leveraging AI tools for engaging blog posts and custom illustrations to simplify complex dermatology concepts.

• Interior Design: Curated the clinic’s interior to align with the brand’s clean, calming identity, incorporating neutral tones and refined textures. This thoughtful design created a welcoming and professional atmosphere for patients.

• Marketing & Promotions: Designed social media content, print advertisements, and in-clinic promotional video graphics and displays, ensuring consistent messaging across all platforms. The sleek, modern signage complements the overall brand aesthetic while enhancing visibility and recognition.

This project exemplifies a holistic approach to brand creation, blending creative vision with strategic execution to establish a brand that embodies professionalism, elegance, and clarity across every touchpoint.